Shake Shack Strikes Gold With Peanut Butter Bacon Burgers! 1
The ever popular Westside, New York burger joint, “The Shake Shack” successfully taught all of the high paid Wall Street financial gurus, marketing advisors and business experts a thing or two about the power of simple “Buzz Marketing” and the law of supply and demand.
When the restaurant found themselves with an excessively large supply of “specialty bacon” left over from a big “Pancake and Custard: promotion they had been running, Manager Mark Rosati wisely utilized the proverbial wisdom of the old assaying, “When you have lemons, make Lemonade!”
This time, what manager Rosati had, was NOT lemons, but a ton of gourmet bacon left sitting around in the restaurant. So in a way that would have made Elvis Pressley proud, except for the fact that he forgot the bananas, Rosati quickly devised a recipe for “Peanut Butter Bacon Burgers,” … and a STAR was born.
